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TSIG | UI/UX Workshop
Qualcomm Building S
5535 Morehouse Drive
San Diego, CA 92121
Thursday, October 04, 2018, 5:30 PM - 8:00 PM PDT
Category: SIG Events

User Interface/User Experience (UI/UX) in Product Design Workshop

Good product design can mean the difference between a wildly successful product versus one that stays on the shelf. Key elements of good product design include user interface and user experience (UI/UX), but how much influence do they really have? How do we know if they strike a chord with customers? What about differences and preferences in how men and women use products?

In this workshop, you will learn:

  • The role of UI/UX in influencing the design of outstanding products
  • Differences in how products are designed for men and women users
  • The perspectives of men vs. women designers and how they approach a problem
  • How to take advantage of a growing career discipline and the skills and talent required
  • UI/UX differences for a digital product and a physical product
  • Pros and cons of market research and design research
Register now

Meet The Panel

Sabrina Johnson
President and Chief Executive Officer | Daré Bioscience
Sabrina Johnson founded Daré Bioscience Operations, Inc. in 2015 and has served as President, CEO and a member of the Board of Directors since its inception and following its business combination with Cerulean Pharma Inc. in 2017, when the Company was renamed Daré Bioscience, Inc. Ms. Johnson is a life sciences executive committed to advancing improvements in women’s healthcare. Previously, Ms. Johnson served as President of WomanCare Global Trading, a specialty pharmaceutical company in female reproductive healthcare. 
Ms. Johnson began her career in the biotechnology industry as a research scientist with Baxter Healthcare working on their recombinant factor VIII program, and later held marketing and sales positions with Advanced Tissue Sciences and Clonetics Corporation.
Ms. Johnson has a Masters of International Management degree with honors from the American Graduate School of International Management (Thunderbird), an MSc. in Biochemical Engineering from the University of London, University College London and a BSc. in Biomedical Engineering from Tulane University, where she graduated magna cum laude.

Julie Morgan
User Experience Design Lead | Qualcomm, Inc. 

Julie Morgan is a user experience design lead at Qualcomm, where she creates and scales interactions for desktop, mobile and web software. She is also a student at the University of San Diego's Professional MBA program, and is founder of Designing Women, a group that champions and amplifies female UX professionals. Julie looks for inclusive ways to connect people, systems, and things.

Chris Ross
Principal | MindFlow Design
Chris Ross is a principal of MindFlow Design, an ISO 9001 & 13485-certified medical product design and development firm based in Carlsbad, CA. His responsibilities include design strategy, product planning and company marketing. He has more than two decades of experience as a successful designer of products for organizations ranging from start-ups to Fortune 500 companies, specializing in the healthcare, biotech and consumer markets. Today, his firm focuses exclusively on developing medical, life sciences and consumer health products.
Mr. Ross holds a B.S. degree in Industrial Design from the Ohio State University.  He is a professional member of the Industrial Designers Society of America and founder of the Industrial Design San Diego networking group. His work has been recognized on 15 patents.

Mira Sutijono
Interaction Design Lead | Fjord
Mira Sutijono is an Interaction Design Lead at Fjord where she helps clients understand their core user needs in order to create compelling and seamless digital experiences. She is a problem solver at heart and enjoys bringing clarity to complex situations and delivering elegant solutions to organizations seeking to elevate customer relationships. During her time as a consultant, she has worked with B2C and B2B clients spanning many industries, with a focus on entertainment, financial services, insurance, utilities, ecommerce, and healthcare.
Mira holds a BA in Cognitive Science from the University of California, Berkeley and has over fifteen years of experience in the UX field. Her skill set includes user research, service design, interaction design and information architecture.


Michael W. Meyer
Professor of Design | UCSD, Business School
Michael W. Meyer is a Professor of Design in the business school at the University of California, San Diego. He comes to academia from the world of practice, drawing upon his experience as a design executive and advisor to companies in a wide range of industries.
Michael teaches New Product Development and the Lab-to-Market capstone series at the Rady School of Management, fostering in MBA students a unique understanding that marries the business imperative with an appreciation of design opportunities. He also teaches UC San Diego’s basic undergraduate Design series, giving students a firm foundation in Design Thinking, Design Making, and the Designer’s Perspective.
Michael has led Adaptive Path as CEO, expanding the iconic Experience Design firm globally and opening their first overseas studio in Amsterdam. At frogdesign, he led the California studios as General Manager and focused their creative efforts on convergent physical / digital products. At IDEO he founded the Product Strategy practice in their Boston studio, and served as a front-line team member on both strategy and design projects.
Michael holds a Bachelor’s degree in Physics from UC Berkeley; an MBA from Harvard Business School, and served as a nuclear engineer officer in the US Navy.
An avid pilot, he often daydreams about flying an open-cockpit biplane when life keeps him away from the airport.

Date/Time  Thursday, October 4 | 5:30 - 8:00 pm
Location Qualcomm, Building S Cafe | 5535 Morehouse Drive, San Diego
Cost $20 Members; $40 Non-Members
Sponsored Members complimentary with discount code

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