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Signature Series | Impact of Social Media & Technology
Cal State San Marcos
333 S Twin Oaks Valley Road
San Marcos, CA
Thursday, March 21, 2019, 5:30 PM - 8:00 PM PDT
Category: Signature Series

Signature Series Presents | How Social Media Can Grow Your Business & Protect Your Brand

If used properly, social media can offer excellent brand awareness and competitive advantages. How to do so remains a mystery for many organizations. The blogosphere publishes news stories on a daily basis about the latest company’s miscues, malaprop and malaise suffered from angry customers and nefarious rivals.

Learn from this panel of experts about how you can foster, but not control, your brand on social media that can grow revenue, customers, and talent recruitment while mitigating any attacks to your reputation in the digital marketplace. If you want to know how to make social media work for you, attend this program.

Register Now

Meet our Panelists

Jennifer Jacobus, PHRca, SHRM-CP
Director, HR Services | San Diego Employers Association
Jennifer Jacobus is the Director of HR Services at San Diego Employers Association.  Jennifer has worked in Human Resources for over 30 years and is considered an expert in the field of Human Resources. She conducts HR audits, drafts and reviews employee handbooks, and provides advice and assistance with employer-employee/employment-related issues for the SDEA membership. Jennifer has created and conducted training in the areas of employment law, exempt and non-exempt status, leaves of absence, wage and hour, employee handbooks, and harassment prevention training. 
She has provided her expertise, via speaking engagements, to many industry, club, and membership groups. She is certified as a Professional in Human Resources (PHR) nationally, as well as in the state of California, through the Human Resources Certificate Institute. 
She received a Human Resources certification from the College of Extended Studies through the University of California San Diego. Jennifer is a long-standing member of both the national and local chapters of the Society for Human Resource Management (SHRM), and is a past member and Associate Board President of the Executives Association of San Diego.

David Oates
Principal | PR Security Services
Principal | Stalwart Communications
David is a Crisis PR practitioner with more than 25 years of experience in the field. Starting his career as a U.S. Navy Public Affairs Officer and later as the communication head of several for-profit entities, he has a wealth of first-hand knowledge in dealing with a broad range of issues, including mass layoffs, large-scale accidents, product recall, inappropriate acts by executives and more. David is an Accredited Public Relations specialist who received his master’s degree in business administration from San Diego State University and a bachelor’s of arts degree from the University of Maryland. He is also the President-Elect of San Diego Rotary, the fourth largest Rotary club in the world.

Dr. Kristin Stewart
Assistant Professor of Marketing | California State University San Marcos
Dr. Kristin Stewart is an Assistant Professor of Marketing at California State University San Marcos. She received her Ph.D. from the University of Texas at Austin Stan Richards School of Advertising in 2015. Over the last decade she has taught various classes in the areas of marketing communication, research, international marketing, and digital marketing.
Dr. Stewart publishes research in multiple domains including: advertising, consumer psychology and consumer behavior. Her current research is focused on sensory marketing and the influence of technology on consumer information processing and behavior. She has had multiple research articles published including two in to the Journal of Advertising Research, and two in the Journal of Consumer Behaviour and Journal of Consumer Marketing. Kristin has been invited to present at conferences all of the US, including the American Marketing Association Winter Educators Conference, the Association for Consumer Research conference and the Academy of Marketing Science Convention.
Kristin was raised in Lilburn, GA, and completed her undergraduate and MBA degree at Auburn University, where she was a Division‐I All-Conference, soccer player. 

Date/Time      March 21, 2019 | 5:30 - 8:00 PM
5:30 - 6:15 pm | registration and networking
6:15 - 6:30 pm | welcomes and introductions
6:30 - 8:00 pm | program
8:00 pm | program wrap
Location California State University San Marcos | The McMahan House
333 S Twin Oaks Valley Rd, San Marcos
Cost $35 Members, $55 Non-Members
Sponsored members complimentary with discount code
 
Register

 

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