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ASIG | Developing Your Personal Brand
Foley & Lardner
3579 Valley Centre Drive
San Diego, CA 92130
Thursday, June 21, 2018, 5:30 PM - 8:00 PM PDT
Category: SIG Events

Associate Special Interest Group (ASIG) Presents |
Develop Your Personal Brand Workshop


Contact Jessica to be added to the waiting list

To succeed in the workplace (whether you're a scientist, a lawyer, or a service provider), you've got to know your brand. Communicating your value and selling your ideas revolve around how well you tell your personal story, and nobody else can (or will) do it for you.
In this interactive 90-minute session, led by veteran journalist, PR expert, and business development strategist Holly Amaya, you'll learn:

  • How to identify your differentiators -- what makes you stand out -- and develop a memorable narrative about what you bring to the table; 
  • How to promote your value proposition and sell yourself to a variety of internal and external stakeholders through creative, engaging storytelling; and 
  • Strategies to advance and leverage your ideas, your capacities, and yourself in the most effective, thoughtful way possible.

You'll also learn how to use your personal brand as a springboard to better approach high-stakes conversations, express what you want, and push for more. You'll leave the session with specific, actionable ways to champion who you are and what you do. 

Meet Our Moderator

Holly Amaya
Holly Amaya is a veteran prize-winning journalist, attorney, executive coach, and seasoned public relations and branding professional with nationwide contacts and an eye for a compelling story.  Her C.V. includes stints at Harper's Bazaar in New York City, The Arizona Republic in Phoenix, and in the press office of a U.S. senator. As a reporter, she was known for her ability to ask the tough questions that make a good story great, and years spent on deadline trained her to think fast on her feet and tell great stories that resonate with the public. Holly has managed multifaceted media campaigns for some of the world's largest companies and is a highly sought-after crisis manager, media trainer, branding expert, and presentation coach.  She holds a B.A. in Journalism from Indiana University - Bloomington, a degree in British literature from the University of Kent at Canterbury, and a J.D., cum laude, from Indiana University - Bloomington School of Law. 

Date/Time  Thursday, June 21st | 5:30 - 8:00 pm
Location Foley & Lardner | 3579 Valley Centre Dr # 300, San Diego
Cost $15 Members; $35 Non-Members
Sponsored Members complimentary with discount code

Thank you to our generous sponsor