Position Summary: The Director, Consumer Marketing will create and lead the direct to consumer strategy for all DermTech products including our paradigm changing clinical laboratory test, The DermTech Melanoma Test and telehealth offering as well as be the primary product owner to launch our upcoming ecommerce product; Luminate. Luminate quantifies UV damage from DNA mutations in normal appearing skin and generates a personal UV damage Luminate SkinScore. Luminate allows patients to take proactive measures in their skin health.
Primary Duties & Responsibilities: Drive the development of the Luminate launch strategy and tactical plan, including positioning refinement and campaign development. Partner with Director of Digital Marketing and various internal stakeholders on eCommerce technical build and funnel creation. Drive Consumer messaging and brand strategy for existing DermTech Melanoma Test and soon to be launched DermTech telehealth offerings. Develop patient / consumer content, working cross functionally to ensure an integrated and timely execution. Ensure DTP/DTC strategies and tactics are aligned with professional promotions strategy. Work closely with Director of Digital Marketing to implement digital tactics, media and analysis. Patient Advocacy - Drive strategic engagement and partnerships with relevant patient advocacy and support groups. Design and manage promotion of patient facing savings strategy in partnership with Director, Payer Marketing and HCP team. Support brand with relevant PR opportunities, including but not limited to strategic partnerships. Review Process and Budgets - Gains approval for marketing materials through internal review process and ensures marketing activities follow compliance, regulatory and legal requirements. Perform ongoing analysis of consumer marketing campaigns while achieving expense targets for areas of responsibility; lead expense budget tracking and contribute to budget planning. Education/Experience/Skills: Be an overall good person that gets things done in a pleasant, collaborative way and likes to have fun while doing it. Bachelor’s degree in related field, MBA preferred. 10+ years Product Management experience (5+ years in consumer marketing is preferred). Experience managing $10M+ annual media budgets. Experience with celebrity endorsers preferred but not required Strong knowledge of health care and/or medical marketing industry. Product launch experience strongly preferred. Experience with DTP / DTC campaign development and execution. Experience with working with agencies in development, implementation and execution of patient/consumer plan, including the production and development of DTC/DTP materials (across multiple channels as the patient demographic requires). Media planning and analysis experience preferred including managing multiple agency partners to produce deliverables within timelines and allocated budget. Solid knowledge of marketing areas including product positioning, marketing plan development and execution, strategic communications, product launch, public and private payer reimbursement environment. Successful track record of strategic and tactical marketing. Understanding of direct-to-patient marketing. Public Relations experience preferred. Dermatology experience preferred. Strong and proven traditional and digital media planning and analysis experience. A Ability to present plans and analytics to senior executives, investors as well as to marketing colleagues and field sales team. Self-starter work independently and collaboratively, prioritize tasks and has initiative and excitement to take on unfamiliar tasks. Strong organizational and communication skills, (both written and oral). Strong interpersonal skills and ability to manage agency partners. Strong financial business acumen and analytical skills. Fosters productive, collaborative cross functional relationships. Flexibility to adapt to an invigorating but often changing start-up environment. Ability to work across locations and time zones. Additional Information:
An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.If you are an individual with a disability and would like to request a reasonable accommodation as part of the employment selection process, please contact Talent Acquisition. APPLY HERE